In times like these, we all want a little bit of security and comfort and this trend shows in the recession of the 90s and today. Asda is enjoying a surge in sales of nostalgic brands as people look back to their childhood in an attempt to cheer themselves up. The supermarket chain is seeing […]
This is a phrase I heard today from a guest on Radio 4, and it’s one I wish I had thought of first. It was made in context of a discussion about the current state of the economy and the global crisis facing business. It’s fair to say a lot of the problems facing businesses […]
Watched a great short little video today with Seth Godin interviewing Richard Branson. It’s only 1min 15sec long, but it’s a great recommendation for companies to get out there in these tough times and start marketing creatively. Richard talks about getting a good PR person to get your message out there, but if you can’t […]
With the bad weather this week, and the reports on the news about the cost to British business, you could be forgiven for thinking that it wasn’t a happy event for business. But with a bit of lateral thinking, it’s not difficult to turn the situation in to your advantage.
Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.
Guerilla Marketing is not a new concept and one that was largely brought to the marketing mix by Jay Levinson but the industry has changed this niche channel and often been abused. Advertising has changed over the years, from rational information, to absolute false claims, to educational and then to the entertaining ads we see […]
Barack Obama is the first president of the United States with a facebook page and a youtube channel. Forget the old model of one way television (they talk we listen), the new way to spread your message is through social networking – 2 way interaction, online.
A new report by hitwise shows the popularity of twitter has increased 10 fold in the UK in the past year. The article linked here is mainly about celebrities using twitter, but there is a more interesting fact which comes out further down the article…
Last weeks US arlines plane crash in to the Hudson, sparked a whole load of Hudson twitters on the Twitter network. As it was so close to such a densely populated area (I.e. New York), it was to be expected that this was one the first places that the story broke.