Author Archives: Nigel

Richard Branson on Marketing in 2009

Watched a great short little video today with Seth Godin interviewing Richard Branson. It’s only 1min 15sec long, but it’s a great recommendation for companies to get out there in these tough times and start marketing creatively. Richard talks about getting a good PR person to get your message out there, but if you can’t […]

How do you deal with complaints… successfully?

Yesterday the story broke about Oliver Beale who wrote what is being hailed, the best complaint letter ever. His complaint focused on the awful meal that Virgin Atlantic served him on a recent flight. Its a great letter and certainly one to remember next time any of us have reason to complain.